http://Goo.gl -> By Google (The name says why it is the best).
Like Dan said.
I am not using them much, but maybe that it is a good idea, at least with reliable links.
Bit.ly, tr.im, shortknot, hiveam.com, tinylink.net and tiny.cc are very good URL shorteners.
Very rarely have to use them but I have had to use the one that Dan uses. It works great and is super easy to use.
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