If, in someone's life, "love" is that shallow 21st century definition, then I'm confident people fall in it all the time.
I can't recall that I've ever suffered that......"love at first sight." When for me, women turned from being pita's as a kid, to actually becoming an attraction.....I suppose I fell in everything from like to lust.
But......love?....love is not an instantaneous emotion in my book....